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Bonsmara SA Cattle Breeders’ Society continually aims to be the leader in the beef cattle industry in order to adequately serve local and global producers and stakeholders by:
- Acting with credibility and integrity at all times
- Promoting scientific, biological and economic efficiency
- Promoting practical and efficient production methods
- Supplying superior, market-related breeding material to the industry
- Supplying affordable, quality beef to all consumers
Through these actions, the Bonsmara SA Cattle Breeders’ Society is committed to make a positive contribution to the promotion of a balanced environmentally friendly beef-cattle industry, for the benefit of the general populous and to ultimately support its members in viable business endeavours